![]() The Keep it Moving creative featuring Baddie Winkle and Chris Fonseca will run across broadcast, social and digital platforms. The new product is now available nationwide with a manufacturer's recommended retail price of $8.99 for a 4-pack of 16oz bottles. The Smirnoff ICE Electric Flavors line is best enjoyed chilled, and offers a 5% alcohol by volume (ABV) and 213 (Smirnoff ICE Electric Mandarin) or 214 (Smirnoff ICE Electric Berry) calories per 12 oz. In response, Smirnoff ICE Electric Flavors are made with natural flavors, natural sweeteners and a hint of coconut water essence to enhance the flavor. Adult consumer trends, especially among adult millennials, show that they are looking for non-carbonated beverages with a mildly sweet taste. The new product is offered in two vibrant flavors: Smirnoff ICE Electric Berrytm and Smirnoff ICE Electric Mandarintm. The Keep it Moving campaign was designed to show off the new product attributes by further celebrating inclusivity with a particular focus on dance as the ultimate platform where everybody can be included." ![]() "We uncovered that what adult millennials wanted was a product that wouldn't slow them down both in how the product tasted and in how it was packaged. "Smirnoff ICE Electric Flavors are unlike any other FMB product out there right now, and we are using the Keep it Moving campaign to bring all of the different product attributes to life," said Heather Boyd, Brand Director of Flavored Malt Beverages Diageo-Guinness USA. On each stop, Chris will share his talent and teach adult deaf community members how to dance using the same techniques that helped him. with Smirnoff Ice, as part of its Electric Flavors launch, to help fulfill his dream of encouraging others to Keep it Moving. Kicking off in New York City, Fonseca will be going on tour across the U.S. Being part of this campaign with Smirnoff ICE allows me to reach and inspire even more people than I ever thought possible." "My passion in life is to inspire and teach others in the deaf community to dance by feeling the music so that everyone can be included on the dance floor, no matter what. "My life is centered around dancing and helping others like me learn how they too can keep moving despite not being able to hear," said Smirnoff ICE mover Chris Fonseca. "I break it down on the dance floor when I go to electronic music festivals, so Smirnoff ICE Electric Flavors let me get my dance on without spilling a drop."įonseca doesn't let his hearing disability stop him from keeping the beat and demonstrates that you don't need to be able to hear the music to Keep it Moving on the dance floor. I don't let anything in my life slow me down," said Smirnoff ICE mover Baddie Winkle. ![]() "Life's too short to stop having fun and dancing. ![]() To launch the product, Smirnoff ICE has created the Keep it Moving campaign that shines a light on two inspirational movers: 87-year-old Instagram sensation and festival lover, Baddie Winkle ( and London-based deaf dance instructor, Chris Fonseca.īaddie truly embodies what it means to be part of the ageless, inclusive electronic music community by being an avid festivalgoer who is always the star of the dance floor: This new beverage option is non-carbonated so it will not weigh consumers down and packaged in a re-sealable plastic bottle so that consumers won't have to make the choice between flavor and fun. Stemming from festival insights that adult music fans often have to choose between the dance floor and a beverage, Smirnoff ICE introduces its new line of flavored malt beverages (FMB) Smirnoff ICE Electric Flavors meant for fun, high-energy occasions. They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavors line and the 'Keep It Moving' campaign. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |